Ian McKenzie x Hyper Island — Story of change

  • Celebrated my 16th birthday at Fat camp where I spent 6 weeks losing weight
  • Resat my Maths GCSE and started my Business Diploma
  • Scraped through both my Maths exam and my diploma, getting enough credits to go to my number one choice University
  • Started a 4 year Marketing sandwich degree at Bournemouth University
  • For my placement year, lived in Toulouse and worked for Aeronautical behemoth’s Airbus
  • Came back from a year abroad in France having lost weight and attaining a tan — people started to notice me more which made me confused but happy
  • Graduated with a 2:1 in Marketing at Bournemouth University
  • Left University to work as an Assistant Brand Manager at Unilever where I worked on Hellmann’s and Rexona
  • Left Unilever after 18 months to go backpacking around New Zealand, Australia and South East Asia to ‘Find myself’
  • Joined an influencer marketing Start-up as a Campaign Manager
  • Sat in floods of tears next to my Mother as we attended the funeral of my Step Father
  • Got fired from the influencer marketing start-up
  • Went freelance and worked as a Digital Marketing Manager for a 1 to 1 football coach (www.mypersonalfootballcoach.com)
  • Found out my 20 year old Cousin was struggling badly with Depression
  • Started FC Not Alone (www.fcnotalone.com) with my cousin so we could use our passion for football to help other Men deal with their mental health
  • Partnered FC Not Alone with adidas, discussed the importance of reducing the stigma for Men’s mental health with Gareth Southgate, Prince William, Paul Merson and many other important people
  • Started working at Sports Interactive (the home of the world famous video game Football Manager)
  • Forced to work from a tiny little office in my Mum’s house for just under 2 years as the world closed down due to a Pandemic
  • Left my job at Sports Interactive due to a feeling of stagnation

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